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Sanyukta Shrestha launches Sustainable Ready-to-Wear ‘THE KIND’

Sanyukta Shrestha launches a capsule collection of timeless luxurious ‘ready to wear’ pieces that are sustainably made from local artisans in Nepal and exclusively available on www.sanyuktashrestha.com from the 25th of September. The brand has announced that 10% of its profits will support the brand’s ongoing Covid-19 effort to help vulnerable homeless people while the collection aims to regenerate many lost livelihoods for women artisans, creating a positive impact on the environmental chain.

Leading the sustainable movement since 2011, Sanyukta Shrestha has introduced the concept of “conscious eco-friendly design” long before it was a buzzword and stands for a pioneer when it comes to luxury sustainable bridalwear and eveningwear. This capsule ‘ready to wear’ collection is the next step in what a multi award-winning designer Sanyukta Shrestha dreams to achieve, a signature brand devoted to kind designs that celebrate a century old traditional Nepalese craftsmanship and care for the planet and are available to discerning women globally.

“The Kind Collection” is a celebration of the long-established conscious effort of our brand to design products that are kind to people and the planet, a selection of wardrobe staples that feel luxurious and are destined to be a forever piece in our closet. This launch is an extension of our signature Sanyukta Shrestha sustainable bridal collections that our brides have been longing for a long time”, says Sanyukta Shrestha, Creative Director & Founder of the brand.

The desire of creating a luxurious and all-time classic wardrobe that does not cost the earth and it is made to last has been the focal point behind the birth of this collection. Staying true to the brand’s vision, this collection is handmade in Nepal and supports remote producers from social enterprise that focuses on enhancing the livelihoods of rural women, who make up 90% of their weaving and spinning artisans. The launch of the “The Kind collection” comes as an answer to support artisans in Nepal who have no other means of earnings during the pandemic to regenerate income while working from home safely and fight the pandemic with dignity and hope.

The collection features 50 highly desirable designs of ready to wear tops, shirts, coats, skirts and trousers of refined tailoring and sophisticated allure. The timeless yet dramatic silhouettes were born out of the brand’s brides and followers requesting to have a bespoke piece that they can treasure forever but be able to style it every day, an idea of holding a memory of their special day on their everyday outfits. The beauty of Sanyukta’s soothing, ethical, and kind fabrics to the skin has amazed thousands of brides since the inception of the brand. This collection is no surprise for the independent, strong willed women who share their desire to wear a one of a kind, beautifully hand-crafted sustainable piece of the brand’s signature quality codes. Although Sanyukta designed her first ready to wear collection before the Covid-19 pandemic, the release of collection now is the designer’s answer for the future of fashion; An ode to timeless silhouettes and hope.

Priced between £250-£1500, each and every design is handmade in Nepal using Zero waste design policy and made from Sustainable Fibres that are 100% ecologically certified with the Global Organic Textile Standard Certification, Fairtrade certified combined with natural, recycled, upcycled and biodegradable or bio-based textiles with fully vegan friendly options. In addition to the green ethics behind the collection, the brand is also committed to eliminating single-use plastics, so the designs will arrive beautifully packaged in a brand’s sustainable paper and optional hand-crafted box made out of 100% Lokta paper, created from the fibrous inner bark of high elevation evergreen shrubs (renewable resources), the fibre collection and paper manufacture create valuable employment in the hilly areas and continue to offer considerable economic sustainability for deprived rural Nepalese women.

 

Photoshoot Credit :

Photo credits – Photographer: Kev Elkins

Hair & Makeup: Caroline Kent

Model: Gemma K Hadley

Location: Seto Mahal (Designer’s own home)

Creative Direction: Sanyukta Shrestha Team

 

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